![]() ![]() “This is an exciting partnership that will make games even more dynamic and fun,” said Nexon President and Chief Executive Officer Owen Mahoney. The partnership between Nexon and PlayFusion will allow the companies to deliver these types of unique experiences to gamers, including using the technology to scan real-world action figures and character cards that then appear onscreen and become part of in-game experiences. ![]() PlayFusion develops connected play experiences to facilitate deeper player engagement through unprecedented interactions between real and virtual worlds. The Toys-to-Life market was about 3 billion USD in 2015, and is expected to grow to about 9 billion USD by 2018 (*). ![]() PlayFusion, founded in 2015 by the former management team of U.K.-based PC online game company Jagex Games Studio, is an innovative game company operating in the Toys-to-Life genre, which uses Augmented Reality and Internet of Things technologies to connect toys with games. The partnership is expected to generate opportunities for players to engage more deeply with virtual characters and worlds, including via character packs and accessories. (3659.TO) (“Nexon”), a global leader in online games for PC and mobile, today announced its consolidated subsidiary, NEXON Korea Corporation, has entered into a strategic partnership with PlayFusion Limited (“PlayFusion”). Proprietary PlayFusion Technology Connects Virtual Game Worlds to the Real World,Įnabling New and Engaging User Experiences ![]()
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